DigitalInitiator Adware

DigitalInitiator is the name of a piece of potentially unwanted software that can end up on Mac computers. DigitalInitiator is adware or ad-supported software.

It belongs to the family of AdLoad adware and brings nothing of value to the user experience, existing only to deliver ads to the system. DigitalInitiator is one of the hundreds of similar applications, all AdLoad clones that share the same icon and naming convention - two randomly chosen words mashed together, producing absurd names such as DigitalInitiator and GlobalQueue.

Adware is not as dangerous or as threatening to your system's health on its own. The issue with adware is that a lot of the time the ads delivered through the ad-supported app will be sourced from rogue ad networks. This means the ads may link to potentially unwanted apps, questionable content, misleading websites and scam pages.

This makes the presence of any form of adware on your Mac undesirable. Luckily, removing apps similar to DigitalInitiator is a breeze - all it takes is dragging the application icon onto the Trash and then emptying the Trash.