Found PureAdvantage on your Mac? Remove this PUP

The PureAdvantage software for Macs is not malicious, but it is not reputable and useful either. It appears to often be installed with the help of fake installers, deceptive ads, or misleading promises. The goal of the PureAdvantage app is to persist on Macs, and work in the background to manipulate Web browsers. Thankfully, it does not use this opportunity to redirect you to scams or malicious websites. Instead, it tends to promote low-quality search engines. The 'promotion' happens by configuring Web browsers to use this search services as the default new tab page or search aggregator. While these changes are not dangerous, they will have a negative impact on your browsing experience.

The PureAdvantage redirects may often take you to Nearbyme.io, a search service associated with numerous browser hijackers for Mac and Windows. If you encounter PureAdvantage on your Mac, you should consider removing it as soon as possible.

Unfortunately, Mac PUPs are not easy to remove manually. Even if you try uninstalling them through the Applications folder, many of their files might end up being left behind. This is why our advice is to take care of PureAdvantage's removal with the use of up-to-date anti-malware apps for Mac.