LiftEffort Adware Will Flood Your Mac With Ads
LiftEffort is the very latest in an endless string of adware clones that all belong to the AdLoad family of adware.
Adware or ad-supported software of this kind has no real benefits to it. It will display unsolicited advertising in your browser, slowing down your connection and potentially exposing you to dangerous pages on the other end of the ad links.
LiftEffort, like all of its brethren AdLoad clones, has a generic icon to help it hide among your Mac's apps. The names of all those AdLoad clone apps are made up of two random words, bashed together in the hopes that they make sense. In the case of LiftEffort, there is little sense to the name.
Adware is usually classified as potentially unwanted software because it contributes nothing to your system but rogue ads displayed by it can expose you to misleading pages, other potentially unwanted apps or scam pages.
Removal is simple - just drag LiftEffort to your Trash, then empty the Trash and you should be set.